APEL SPORTS Co., Ltd. was founded by Ma Jian as the initiator, with several Olympic champions and world champions as co-founders. It is a technology enterprise specializing in comprehensive youth sports education services, established in 2023 and headquartered in Beijing.

The company's main business is to utilize technological means and establish digital technology platforms to provide the following services centered around the healthy growth of young people:

- Development of specialized sports courses and teaching materials

- Teacher training and certification, providing training and professional qualifications for sports educators

- Support for teachers to conduct sports teaching activities for young people, nurturing and selecting sports talents

- Organizing various sports competitions for young people

- Hosting specialized international sports events